Fussy expands offer with first-ever body bars
Refillable deodorant brand Fussy has entered the bodycare category with its first-ever collection of sustainable body bars.
Founded by Matt Kennedy, Fussy is known for its range of natural deodorants with plastic free refills and fully recyclable delivery packaging. It has saved over 150,000 kg of single use plastic and sold over 1 million deodorants to date.
In response to customer demand and its mission to "banish single-use plastic from the bathroom", the brand has now also introduced two new body bars.
Packed with "kind-to-skin" ingredients, the soap-free body bars are said to form a luxurious lather to clean and nourish, without leaving skin dry.
The Exfoliating Body Bar features charcoal and bamboo powder to provide a natural scrub and absorb excess oil. The active ingredients are also supported by Inulin, a prebiotic with hydrating qualities to help protect the skin’s biome.
Alongside this, a new Bodywash Bar is available in the brand's two bestselling deodorant scents - Cloud Nine and Tropic Tonic - boasting ingredients such as virgin coconut oil to moisturise and hydrate, colloidal oat to soothe and calm, and again supported by prebiotics to help protect the skin.
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Amplifying the brand's sustainable ethos, the body bars are also kind to the planet - with each bar preventing the equivalent of three plastic bottles and saving over three litres of water.
Kennedy told TheIndustry.beauty: "We launched body bars quite simply because our community asked for them. Fussy is a community built brand and everything we do is informed by both our community and our mission to banish single-use plastic.
"We’re excited that we’ve managed to elevate the humble soap bar, most of which out there are the same old formulations without any real difference in performance. The range is made with natural ingredients and a unique soap-free formula suitable for all skin types."
Last year, Fussy secured a double investment from Peter Jones and Deborah Meaden after a successful appearance on BBC's Dragon's Den. Since then, the brand has launched various limited-edition deodorant scents, including Rosé and Christmas Tree.
