Garnier Nutrisse names Drew Barrymore as Brand Ambassador

American actress Drew Barrymore has been named as the Brand Ambassador for Garnier Nutrisse, further expanding her involvement with the brand.

In this role, Barrymore will be the face of a creative campaign highlighting Garnier Nutrisse's new and improved Nourishing Colour Crème formula for nourished hair and better colour. The campaign includes TV, digital and social media content.

As part of the campaign, Barrymore shares her tips to achieve the best hair colour, including using the brand's shade selector tool to find the best shade, opting for a lighter shade if between two shades, using two mirrors to ensure full and even coverage, as well as rinsing with cold water to avoid colour fading.

The appointment marks the continuation of Barrymore's relationship with Garnier, with the actress previously serving as the ambassador for its Whole Blends haircare line.

Commenting on the partnership, Drew Barrymore said: "It's no secret that i've been a Nutrisse user for years. I'm excited to expand my role with Garnier and share my love of the new Nutrisse Nourishing Colour Crème."

Ali Fakih, Senior Vice President of Garnier, added: "We're delighted to see our partnership with Drew Barrymore expand into hair colour. She is more than a spokesperson for us – she is a true advocate, with the ability to connect and relate to her audience in a way rarely seen in the celebrity world. Her affinity for hair colour, and her 'do it myself' nature, made for the perfect choice as our Garnier Nutrisse Brand Ambassador."