Garnier reveals latest hair colour trends in new report
Garnier has labelled haircare as the new skincare in its new Hair Colour Insights Report.
The report, which features consumer behaviour insights into hair colouring, said formulas that harness the power of natural ingredients are appealing more to users now than ever before.
The term "scalp care" has over 1.7 billion views on TikTok, indicating that consumers are keenly aware of the impact formulas can have on the scalp too.
The research revealed that the number of people embracing at-home hair colour has risen 5% since the pandemic to 58%, which is partly due to consumers honing their skills from the various lockdowns and as a side effect of the cost-of-living crisis.
Additionally, 23% of consumers are considering using at-home hair dye in the next 12 months, with those aged 16–34 the most likely to embrace the DIY nature of home colouring.
However, those above the age of 35 — and particularly the 55+ category — are returning to professional colour.
Another trend to emerge is a hybrid haircare, covering those who oscillate between professional treatments and at-home colour to maximise both their time and money.
The data also revealed that people in the UK are dyeing their hair much earlier (between the ages of 25–34) when greys aren’t typically present, which Garnier said suggests that nowadays consumers are using hair colour for self–expression, creativity and change, rather than to solve a "problem" like grey hair.
The report identified five key hair colour trends:
- Dark Honey
- Mahogany Brunette
- Gemini Hair (two–toned hair)
- Latte Hair (a chestnut meets caramel hue)
- Ginger Haze (a low maintenance auburn red)