Garnier to spotlight latest launch with new smoothie bar pop-up
To celebrate the launch of its latest hair colour innovation, Garnier is hosting an "unmissable" two-day pop-up on London's Percy Street later this month.
Taking place from 28 February to 1 March, the activation will allow consumers to discover the brand's new GOOD Permanent Hair Dye in a smoothie bar-inspired space.
Visitors can grab a free smoothie via an interactive ordering system, as well as virtually try-on the new product's shades.
At the bottom of each smoothie, guests will also have the opportunity to win prizes and be invited through a secret entrance into the brand's exclusive GOOD Lounge.
Other prizes at the pop-up include a professional blow dry and GOOD hair consultation with Garnier Home Hair Colour Expert and Celebrity Stylist, Michael Douglas.
After five years of research, and 14 international patents, Garnier's latest range has been designed and formulated to make dying your hair at home "a moment to feel GOOD".
Available in 19 multidimensional shades - from Vanilla Blonde to Truffle Soft Black - the new permanent hair dye promises up to eight weeks of long-lasting colour.
It also breaks the traditional codes of hair colour by including a tub, which can be used as a mixing bowl for a straightforward DIY application. Everything needed is in the tub, including the Colouring Cream and Developer.
With shoppers seeking more immersive, entertainment-driven retail options, the new pop-up comes amid rising demand for experiences that go beyond simple transactions.
This concept is particularly popular across beauty, with more and more brands hosting activations to entice consumers and drive awareness, engagement and sales.
