GHD to celebrate new holiday collection with pop-up in London
GHD is hosting an exclusive pop-up at John Lewis in Westfield London later this week, inspired by its new Iced Luxe collection.
Taking place from 22 November to 2 December, the festive experience will showcase the limited-edition collection featuring styling tools in an icy blue, complete with luxurious accessories.
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As part of this, Visitors will have the opportunity to experience GHD's styling tools in action, with the brand's stylists showcasing the different ways to elevate your hair this holiday season.
To add an extra layer of winter magic, guests can also snap a picture in a ski-themed photo booth and have the chance to win a prize from the brand's exclusive GHD ski locker.
Liz Griffiths, Managing Director at GHD UK&I, said: "We at GHD are delighted to partner with John Lewis to bring our Iced Luxe pop-up to Westfield White City this festive season.
"We are showcasing our latest limited-edition collection in an immersive experience, bringing our consumers a touch of festive GHD glamour during the busiest commercial period of the year.
"We look forward to helping guests transform their look, as they discover the magic of the Iced Luxe collection and the iconic styling tools that make ghd a holiday must-have."
It comes amid an influx of pop-ups from beauty brands and retailers across the UK, including Cult Beauty, Diptyque and Jo Malone London.
Earlier this week, Beauty Pie also announced the opening of its new festive pop-up in London's Mayfair later this month, inviting beauty enthusiasts to "unwrap a new way to shop for high-end beauty".
