Gisou celebrates latest launch in new pop-up with Space NK
Honey-infused beauty brand Gisou has partnered with Space NK to launch a pop-up in London's Covent Garden, celebrating the debut of is new Honey Gloss Collagen Drops.
Taking place from 5-6 June, the telephone booth-inspired installation features the Gloss-O-Meter, an interactive experience designed to help visitors identify a Honey Gloss haircare routine tailored to their needs.
Visitors can step inside the Gloss-O-Meter to receive a gloss scan, hair type assessment and personalised Honey Gloss recommendations, as well as a customised Gloss ID featuring their hair profile and tailored routine.
Customers can then continue their journey at Space NK stores, where they can purchase their recommended products. Those who buy a Honey Gloss routine will also receive exclusive limited-edition merchandise, subject to availability.
"At Gisou, community has always been at the heart of everything we do. Connecting with our community in person is such an important part of that, which is why we wanted to bring Honey Gloss Collagen Drops to life through an immersive pop-up experience," Gisou told TheIndustry.beauty.
"In partnership with Space NK, this activation allows us to celebrate our newest innovation while creating a fun and memorable experience where visitors can discover their perfect gloss match, learn more about the science behind the formula and experience the benefits of our proprietary Mirsalehi Honey first-hand. We want people to leave not only excited about Honey Gloss Collagen Drops, but feeling inspired to discover their own Honey Glow."
Formulated with Mirsalehi honey, collagen active and hyaluronic acid, the Honey Gloss Collagen Drops are designed to enhance shine while helping to smooth, hydrate and visibly plump the hair.
The launch forms part of Gisou's wider portfolio of honey-infused beauty products. Founded in 2015 by beauty influencer Negin Mirsalehi and her partner Maurits Stibbe, the brand draws inspiration from the Mirsalehi family's beekeeping heritage, which spans six generations.
Since its launch, Gisou has expanded beyond its original hair oil offering into a broader range of haircare and beauty products, including shampoos, conditioners, hair masks, as well as lip, face and body oils and balms.
