Gisou creates 'ultimate glamorous destination' with new Harrods pop-up
TikTok viral beauty brand Gisou has opened a new pop-up at Harrods in London, running until 2 January 2024.
Located in the department store's ground floor beauty hall, the pop-up showcases the brand's range of honey-infused haircare and skincare products, including its bestselling Hair Oil.
It also allows guests to explore the Netherlands-based brand's limited-edition holiday merchandise items and gift sets.
Among the other experiences is a Bedazzled Vault game, where visitors have the chance to win a limited-edition, bedazzled Honey-Infused Hair Oil and various other surprises.
Launched in 2015, Gisou was born out of founder Negin Mirsalehi's passion for bees, haircare and natural beauty.
Based on a six-generation beekeeping heritage, each Gisou product is inspired by and made with the finest, sustainably sourced ingredients from its very own Mirsalehi Bee Garden.
The brand has experienced a surge in growth over recent years, following success on social media - particularly TikTok, where the hashtag 'gisou' has reached over 758 million views to date.
To further boost this growth, Gisou appointed Sarah Watt as its new CEO earlier this year. Watt brought over 20 years of beauty experience to the business, having previously held strategic leadership roles at L’Oréal and Charlotte Tilbury.
