Gisou's back in London with luxe holiday pop-up to ‘drive brand growth’

Gisou, renowned for its bestselling honey-infused hair oil, is bringing festive magic back to London this December with a crystal-adorned holiday-themed pop-up in Covent Garden.

Since 2019, Gisou has hosted a festive pop-up in a major city to engage local communities. Previous pop-ups have taken place in Amsterdam (2019), Paris (2021), London (2022) and New York (2023).

This December, Gisou is back in London, bigger and better than ever. From 11-15 December, the ultra-glam pop-up is offering a chance to "experience the brand in an entirely new way", offering limited-edition collector's items, apparel, and more.

In celebration of the event, Gisou has launched a limited crystal edition of its Honey Infused Hair Oil. Those who stop by are invited to take part in the 'Crystal Hair Oil Gamefication' - an interactive wishing well game that enables the chance to win exclusive prizes, such as the limited edition Honey Infused Hair Oil (which can only be won, not bought).

Products available at the pop-up include the brand's full product range, holiday gift sets, and exclusive merchandise from holiday sweaters to totes and woolly beauty pouches.

Last year, Gisou travelled to New York to create a giant Honey Infused Hair Oil installation. This boosted the brand's social media following by 300K and generated $21 million in earned media value - a 127% increase from the previous year. This year’s London event is expected to "drive even more sales, footfall traffic, and social media excitement".

Gisou, the brainchild of influencer Negin Mirsalehi, is a luxury haircare brand inspired by her family's beekeeping heritage. Launched in 2015, Gisou harnesses the nourishing properties of honey and propolis to create hair products beloved by celebrities and beauty enthusiasts alike.

Negin Mirsalehi, founder of Gisou, said: "Meeting our loyal community in person is the most rewarding part of our pop-ups. Their support drives our growth, and these events are our way of giving back and deepening our connection.

"After the success of our 2022 London pop-up, I’m so excited to return with an even bigger and better experience. This event captures our brand vision - blending storytelling, product discovery, and unforgettable moments while staying true to our values as a community-first, global brand."

Rosie Huntington-Whiteley and founder Negin Mirsalehi (Credit: Hoda Davaine / Dave Benett for Gisou)