Glossier to open pop-up in honour of launch at Sephora UK
Glossier is launching a two-day pop-up at Westfield London to celebrate its exclusive launch at Sephora UK.
Running from 15-16 September, the 'Sephora Loves Glossier Beauty Bus' will allow consumers to "immerse themselves in the ultimate Sephora X Glossier playground".
The space will feature ‘You Look Good’ play stations, as well as the opportunity for guests to pick up various beauty samples.
The Sephora team will also be available to guide guests, offer product recommendations, shade matches and write up personalised Glossier prescriptions to "make the trip to Sephora even more beautiful".
On Saturday, British makeup artist Katie Jane Hughes will host a 'Meet, Greet and Glossier', offering the first 15 people to arrive outside the bus exclusive wristbands for personal 1-1 appointment slots to learn insider tips and tricks.
The pop-up celebrates Sephora becoming Glossier’s first and only in-store and online retailer within the UK. It marks a strategic step in the brand's plans to expand and "bring more Glossier to more people" globally.