Glow For It to launch debut pop-up ahead of Christmas
TikTok viral beauty brand Glow For It is hosting its first-ever pop-up next month, sharing limited-edition gifts with consumers ahead of the festive season.
Located at 32 Connaught Street in London, the new pop-up will take place on Saturday 7 and Sunday 8 December.
Guests will have the opportunity to shop exclusive products that cannot be purchased online, including a scrunchie, baseball cap, dressing gown, Christmas stocking, tweezers and makeup bag.
The brand's existing product range will also be available at the pop-up, including its bestselling Lash Serum, Brow Serum, Hair Serum, Mascara, Lip Oils, and Blush Brush, as well as exclusive discount cards that can be redeemed against future purchases.
Founder Daisy Kelly, who will attend the pop-up throughout the weekend, said: "This immersive event will give us a opportunity to connect with our loyal customers face-to-face and thank them by giving them an unforgettable shopping experience and the opportunity to shop some incredible limited-edition products."
What started out as a dream over lockdown has now turned into a beauty business that is growing more and more every day, strengthened by its increasing popularity on TikTok.
The brand creates vegan, cruelty-free beauty products that are hormone-free and packed full of natural ingredients, ethically and sustainably sourced, and manufactured within the UK.
