Glow Hub makes high street debut with Superdrug

Glow Hub has landed at Superdrug, marking a significant milestone in the brand's expansion as it deepens its connection with Gen Z consumers.

Launched in 2020, Glow Hub provides targeted skincare solutions and simple routines for the Gen Z beauty community. It launched into colour cosmetics in 2023, merging the creativity of makeup with the science of skincare.

Since launch, the British brand has secured shelf space in retailers including Selfridges, Sephora, and H Beauty, as well as online platforms such as ASOS, Beauty Bay, and Lookfantastic.

With its recent expansion into Superdrug, Glow Hub is poised to reach an even wider audience, bringing its accessible, targeted skincare to shoppers in 400 stores across the UK.

Products available in-store include:

• Scar Slayer Serum
• Barrier Builder Serum
• Glow Giver Serum
• Purify & Brighten Jelly Cleanser
• Purify & Brighten Moisture Lotion
• Zit Zap Wand
• Super Shroom Serum Mist
• Grow & Glow Mud Mask
• Skin Trip Treatment Lotion

The partnership also reinforces Glow Hub's mission to make gentle, effective, and age-appropriate products available in a space that’s both familiar and affordable. It brings the brand closer to its community, ensuring that education, inclusivity, and skin confidence are within reach for every young person - not just those shopping in premium spaces.

Tiffany Salmon, founder of Glow Hub, told TheIndustry.beauty: "It’s a huge step for the brand, and I’m so excited to see how it lands. Superdrug is a household name for a reason, there’s a real nostalgia for me, but it’s also such a go-to destination for today’s glow hub shopper.

"A lot of people discover their first skincare or makeup brands at Superdrug, and I love that we’ll now be-able to connect with even more people, bringing our fun, educational and aspirational skincare to them in an accessible way.

"It's a great way to connect with both our core Gen Z audience and their parents in a space they already know and trust - offering effective skincare at an accessible price point, without compromising on quality or clarity.