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Glow Hub to champion Gen Z issues with new campaign and microsite

Gaelle Walker
02 June 2021

Gen Z beauty brand Glow Hub is to launch Glow Your Way - a new campaign and accompanying microsite, designed to offer the next generation a unique platform to address and celebrate issues important to them.

Launching on June 3 and covering a broad range of issues from acne to mental health, autism, grief, battling cancer, anti-racism and exploring gender identity - Glow Your Way will share stories, useful resources and related articles to create a hub of content to support, discuss and educate on topics important to gen Z.

The launch follows a nationwide search to uncover seven new “Glow Ambassadors” dubbed the “Glow Collective” who will lead the brand’s campaign to celebrate diversity, inclusivity and community.

An outdoor advertising campaign featuring The Glow Collective, in support of the new microsite, is set to hit billboards on 3 June.

Launched in 2020 and available in Boots, ASOS, Beauty Bay and on, the Glow Hub beauty range offers a collection of colour-coded skincare products which can be used to create skincare routines for specific concerns or mixed and matched.

The vegan and cruelty-free range includes products to: Calm and Sooth, Purify and Brighten, Nourish and Hydrate as well as a selection of Core Essentials.

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