Glow Recipe enters colour cosmetics with new tinted cheek serum

Glow Recipe is launching a new tinted cheek serum, reflecting its entry into colour cosmetics and building on the growing trend for skincare that acts as makeup.

Although it may look like a blush and act like a blush, the new Watermelon Glow Niacinamide Dewy Flush is powered by skincare that delivers a soft flush of colour.

Launching in two shades - Watermelon Flush and Berry Flush - the sheer, buildable tints promise to enhance cheeks with a pop of colour, applied via a soft brush applicator.

Key ingredients include niacinamide, hyaluronic acid and jojoba-oil coated pigments, which brighten, even tone, plump, and calm the skin for long-lasting results.

Founded by Sarah Lee and Christine Chang in 2014, Glow Recipe is known for its fruit-powered formulations.

From its cult-favourite Watermelon Glow PHA+BHA Pore-Tight Toner and Blueberry Bounce Gentle Cleanser to its Plum Plump Hyaluronic Cream and more, the US-based brand promises to deliver glowing, radiant skin.

Priced at £22, the Watermelon Glow Niacinamide Dewy Flush is available from 1 March at Sephora.