Grita Loebsack appointed Nivea President

Beiersdorf AG has appointed Grita Loebsack as President of Nivea, effective January 2022.

Joining the company’s executive board in its newly created position, Loebsack will take over the global management of the skincare brand.

Grita Loebsack has previous management experience in skincare, as well as global brand building through previous leadership roles at Essilor, Unilever and L’Oréal.

Vincent Warnery, Chairman of Beiersdorf's Executive Board, said: "I am very pleased that Grita Loebsack will take over responsibility for our flagship brand Nivea, leading it into an even more successful future.

"I am convinced that she will develop Nivea into an even more global, digital and sustainable brand, inspiring our consumers around the world."

Beiersdorf AG is a German company that manufactures and retails personal-care products and self-adhesives. Its brands include Elastoplast, Eucerin, Labello, La Prairie, Nivea, Tesa SE and Coppertone.