Grown Alchemist expands UK presence with launch at Liberty's new beauty studio
Australian-born skincare brand Grown Alchemist has expanded its UK footprint with a new launch at Liberty, landing both in-store and online.
Founded in 2008, Grown Alchemist is known for combining natural botanical ingredients with biotechnological innovation to create results-driven skincare. The brand’s arrival at Liberty marks its latest step in growing its international retail presence.
The partnership sees Grown Alchemist debut within Liberty’s beauty studio, a new ground-floor destination dedicated to next-generation beauty and wellness brands.
The space has been designed to create a calm and inviting environment, described as a place "where science meets nature", featuring natural light, greenery, and dedicated consultation areas.
Visitors will be able to experience the brand through hands-on product testing, sampling opportunities, and complimentary hand massages. Products are organised by category - Skincare, Hand, and Body - and displayed within key ranges such as Regenerating, Hydra-Restore, and Skin Renewal.
Among the highlights are Grown Alchemist’s bestselling products and curated kits including On-the-Go Essentials, Prep + Prime Heroes, and the Regenerating Night Routine.
A Skin Diagnostic Tool will also be available to help customers identify their skin’s needs and receive tailored product recommendations.
Complementing the retail experience, Liberty will host a bespoke Grown Alchemist treatment menu within its Queen Mary treatment room. The treatments, redeemable against purchases, combine advanced skincare techniques such as lymphatic drainage, myofascial release, and sculpting massage.
These therapies are designed to enhance circulation, support detoxification, and deliver visible skin renewal, aligning with the brand’s philosophy of holistic wellbeing and transformation.
Anna Teal, CEO of Grown Alchemist, said: "We’re so excited to bring Grown Alchemist to Liberty - an iconic destination for beauty and wellbeing.
"For us, Liberty is the perfect home: a place known for discovery, quality, and innovation, values that mirror our own. Showcasing our full collection of hand, body and skincare, alongside a curated menu of four high-performance targeted treatments exclusive to Liberty, feels like a natural fit.
"It’s a chance to connect with those seeking transformative beauty experiences and for existing and new customers to truly discover the brand."
Natalie Guselli, Head of Beauty Buying at Liberty, added: "We’re excited to be launching Grown Alchemist here at Liberty, bringing together retail theatre, experience, and innovation in a brand new space.
"With its science-driven, planet-conscious formulas and clean design, Grown Alchemist perfectly embodies the kind of inclusive, innovative and forward thinking brands that speak directly to our Liberty customer."
