Grown Alchemist heads to Manchester for new pop-up with Sephora

Grown Alchemist is opening a pop-up at Sephora in Manchester later this week, offering an immersive brand experience and exclusive treats for customers.

Taking place from 12-13 December, the pop-up will host various activities and giveaways designed to showcase the biological beauty brand's range of skincare solutions.

Guests will be able to win prizes, including free deluxe minis, complimentary hand massages, and free gift wrapping with every purchase, as well as product samples, allowing attendees to discover Grown Alchemist's formulations.

Customers who spend £40 or more will also receive a gift worth £60, presented in a silver branded tote bag.

The pop-up comes as Grown Alchemist continues to target UK consumers, having also recently opened a new store in London's Soho, marking its first flagship outside of Australia and an exciting chapter in its global growth.

Located at 35 Beak Street, the flagship store promises to deliver a luxe skincare experience centred around advanced biotech-based skin and body care formulas.

It features the brand's full product line-up, as well as bespoke skincare consultations and exclusive treatments.

Co-founded by Jeremy and Keston Muijs in 2008, Grown Alchemist has developed a global following with its focus on futuristic anti-ageing technology and botanical skincare formulas.

The brand was acquired by L'Occitane Group in 2022, but was taken private earlier this year in a bid to accelerate growth. Andre Hoffmann, the Vice-Chairman and former CEO of L'Occitane International SA, acquired a controlling majority stake, while Anna Teal, was named as a minority shareholder.