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Guerlain to open first beauty boutique pop-up in London

Sophie Smith
09 November 2021

Guerlain has announced the opening of its pop-up in Covent Garden to celebrate the launch of the brand's exclusive new high perfumery collection, L’Art & La Matiere.

Opening on 20 November until March, the boutique is the first pop-up Guerlain has unveiled in the UK.

Since its founding in 1828, Maison Guerlain has created boutiques that nurture relations with its clients and showcase its creations. The new UK pop-up will be located at the Royal Opera House Arcade and will allow clients to discover Guerlain's perfumery and cosmetics.

It will feature a luxurious sleek design and offer an immersive luxury fragrance Haute Perfumerie experience.

Visitors will be able to view the beauty brand's collections and a number of exclusive Exceptional Creations, crafted in collaboration with artists.

The beauty emporium will also feature a private mini masterclass area and a VIP consultation room, which will include a host of bespoke services. Visitors will also be able to book exclusive fragrance services and bespoke appointments online.

The boutique will be open weekdays from 11am-8pm, Saturdays from 10am-8pm and Sundays 12pm-6pm.

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