Haeckels introduces brand relaunch and Haeckels House retail concept

Skincare and fragrance brand Haeckels has reimagined its skincare and home offering, celebrating design, innovation and sustainability.

The brand has said it is now focusing on how it delivers products, materials and experiences. This includes solutions, particularly end of lifecycle analysis and supply chain issues.

For Haeckels Skin, the brand is introducing home compostable vivomer packaging. Capable of holding solids and liquids, the skincare range aims to represent the future of sustainable skincare and stand against greenwashing and false claims of reusability.

The revamp will also see the brand launch a new Prebiotic Cleansing Balm and Eco Marine Cream. Launching from 22 July 2022, both products feature the brand's antioxidant seaweed extracts for nourishing everyday use.

For Haeckels Home, the brand is introducing a localised seasonal offering with an up to date visual on bodycare, candles and perfume products.

The relaunch is also complemented by a new retail experience at Haeckels House in Hackney. The store will be completely refurbished into a new experiential retail concept, offering a new way to shop and an immersive fragrance area.

Charlie Vickery, Managing Director at Haeckels, said: "Ten years ago, when we first launched, we pioneered what use of glass in the cosmetic and beauty industries. With the new Haeckels, we again rip up the rulebook to present the new natural. Created by a local team of designers, scientists, creatives and industry outsiders, the relaunch brings pioneering science-backed technology and materials to a newly awakened consumer without sacrificing aesthetics. We could not be more thrilled."