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Hailey Bieber to launch Rhode beauty line this summer

Jeremy Lim
12 April 2022

Hailey Bieber has revealed the release date for her upcoming beauty line, Rhode, as she steps into the celebrity beauty brand space.

In an Instagram post, Bieber unveiled the logo for the brand and confirmed Rhode will be launching in June 2022.

Bieber told publication Allure that her beauty brand's initial launch will "focus on hydration and restoring the skin's moisture barrier at affordable prices", with each product selling for under $30.

While the official Rhode Instagram account has not revealed the exact products included in the range, Bieber said she received positive feedback from makeup artists who tried the products on their clients.

Last year, Bieber filed the trademark for Rhode with the intention of creating a line including skincare, makeup, hair products and fragrance.


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