Hair by Sam McKnight joins M&S beauty line-up in major retail expansion

Marks & Spencer has added Hair by Sam McKnight to its growing line-up of third-party beauty brands, further strengthening its presence in the premium haircare sector.

The full range of the brand's products are now available online and in selected M&S Beauty Halls across the UK.

The partnership forms part of M&S’s wider strategy to expand its beauty portfolio with premium third-party brands that align with its values of quality, innovation, and customer trust.

James Mugford, Head of M&S Beauty, said: "We’re delighted to be welcoming the UK’s most talked about hair brand, Hair by Sam McKnight, to our growing roster of third-party brands in store and online. Its easy-to-use, high-performance haircare and styling products are renowned, so we are hugely excited about this new addition to M&S’ line-up of trusted beauty brands."

Founded by renowned British hairstylist Sam McKnight, the brand is known for its high-performance styling and haircare products.

Designed to deliver professional results while supporting healthy hair for all hair types, hero items include the Cool Girl Barely There Texture Mist, Modern Hairspray Multi-Tasking Styling Mist, and Pure Genius Natural Scalp Restoring Oil.

Commenting on the new retail partnership, McKnight said: "M&S is an iconic retailer which has always been in my life. I am thrilled to be partnering with my favourite store to help more customers discover the possibilities of their hair. Here are high-performance, easy-to-use products - straight from my backstage kit - for your best hair ever!"

Blake Hughes, CEO of Hair by Sam McKnight, added: "We are delighted to join forces with M&S, one of the UK’s most trusted beauty destinations, to bring our iconic products to an even wider audience. This is the meeting of two iconic British brands with a shared commitment to quality and innovation.

"M&S is redefining prestige haircare on the high street by offering customers products and expertise they can trust, alongside an exceptional in-store experience. This partnership marks an exciting step in the growth of Hair by Sam McKnight. It allows us to connect with the M&S customer base which also perfectly mirrors our target demographic."