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Harrods opens new H Beauty location in St James Quarter Edinburgh

Tom Shearsmith
30 November 2021

Harrods has launched its latest stand-alone H Beauty location, opening today at St James Quarter, in the heart of Edinburgh’s shopping district.

The latest addition to the H beauty portfolio reflects Harrods’ commitment to bringing its industry-leading expertise in creating luxury shopping experiences through its curation of brands, to new communities across the UK.

The 21,000 sq ft space provides an expansive space for customers to enjoy a diverse portfolio of services and must-have products from over 90 international beauty brands

In keeping with H beauty’s ethos of inclusivity, empowerment, and self-expression, the Harrods buying team, led by Annalise Fard and Mia Collins, has curated an offering that delivers something for everyone and encourages the H beauty community to play, experiment and celebrate who they are through beauty.

To provide customers with an elevated beauty retail experience, each H beauty store is developed with the local beauty community in mind and is designed to bring the most important and vibrant products, brands, and experiences to customers.

H Beauty will support local talent and up and coming Scottish brands, whose values directly connect with Harrods own, with its ‘Born & Bred’ offering, featuring local brands such as Vieve, Moo & Yoo, Kingdom Scotland and Lola’s Lashes.

Premium brands such as Chanel, Dior and Givenchy sit alongside cult-favourites, some who until now have only had a limited presence in Edinburgh including Westman Atelier, Kylie Cosmetics, and Sunday Riley.

Annalise Fard, Director of Beauty at Harrods, commented: “The opening of our first H beauty store in Scotland is a significant and hugely exciting milestone for Harrods. As a leading authority in luxury and the beauty space, we are committed to meeting the ongoing demand for high quality retail beauty shopping experiences outside of London, through the expansion of our stand-alone H beauty stores, and we take great pride in bringing the essence of Harrods Beauty to local communities across different regions of the UK.

“For H beauty Edinburgh, we have carefully curated an extensive portfolio of brands and products tailored to suit the local customer, which this is reflected in the breadth of beauty collections and services available in store.”

The store’s fragrance offering showcases the sectors growth and the continuous demand for luxury perfumes. The location also includes a dedicated Fragrance Bar, boutiques by Maison Francis Kurkdjian and Penhaligon's, as well as access to brand exclusives from Initio, L'Artisan Parfumeur, Parfums de Marly, and Montale.

Additionally, the store’s 14-seat Champagne Bar offers a menu of patisseries and cocktails created by Harrods’ renowned food and beverage team.

Mia Collins, Head of Beauty at Harrods, added: “We are delighted to bring the magic of Harrods Beauty to Scotland for the very first time, with our H Beauty St James Quarter store. We are so excited to join the avid community of beauty lovers in Edinburgh and we can’t wait to share H beauty and our epic line up of brands & products with them.

“Our new store in Edinburgh features all of H beauty’s iconic signatures including our famous Champagne Bar; the picture-perfect spot to meet loved ones for a glass of something sparkling or a delectable bite to eat, as well as our immersive play-tables and an assortment of new beauty experiences and concepts that will inspire and delight local customers. We are bringing a swathe of local and up-and-coming brands, products, and services to our Scottish beauty lovers that aren’t available anywhere else in Edinburgh and I can’t wait to introduce them to this discerning audience.”

H beauty Edinburgh marks the latest chapter in Harrods’ long term strategic plans to bring H beauty to beauty communities around the UK. The national expansion will also see two further stores open over the next 12 months in Bristol and Newcastle.

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