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Harrods partners with Huda Beauty to launch makeup-inspired sweet treats

Sophie Smith
24 June 2022

Harrods Food Hall has partnered with Huda Beauty for its first-ever beauty collaboration, inviting shoppers to enjoy makeup-inspired sweet treats at its Roastery and Bake Hall in Knightsbridge, London.

Available until 1 July 2022, the limited-edition collection of Huda Beauty x Harrods patisseries celebrates the launch of Huda Beauty’s new #FauxFilter Luminous Matte Concealer.

Each patisserie is inspired by a shade within the beauty brand's new concealer collection, aiming to create a luxury and indulgent treat with a nod to the "chic simplicity" of the product's packaging.

The four Huda Beauty x Harrods patisseries include:

  • Rich - a hazelnut and chocolate mousse, praline layer, chocolate fudge cake sponge and cocoa nib base.
  • Medium Tanc - a praline & popcorn mousse, popcorn dulce cremeux and almond sponge.
  • Light Medium - a passionfruit jelly, dulce cremeux, vanilla diplomat, layer of Breton and layer of puff pastry
  • Fair - a yoghurt and lemon mousse, lemon curd, honey and lemon gel, oat crunch and lemon sponge.

With every purchase, customers will also receive a voucher to redeem a full-sized Wishful Honey Whip Moisturiser from the Huda Beauty counter at Harrods.

Read TheIndustry.beauty's fashion and beauty take on food collaborations feature here.


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