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Harrods reveals Christmas window displays featuring AR activation

Camilla Rydzek
11 November 2021

Luxury department store Harrods has revealed its 2021 Christmas window displays, which feature a QR code that activates augmented reality (AR) animations and connects visitors to its website.

Located at its Brompton Road store, the “Witness a Spectacle” windows feature items by brands including Miu Miu, Bvlgari and Carolina Herrera on tables decorated in a Christmas-feast like fashion.

When a customer walks past a window, they can scan the QR code which opens up a window on their phone allowing them to experience festive filters and animations, using AR technology.

harrods christmas window

Created by Visualise, each window includes its own AR content with two clips showing Harrods-branded robots dancing in front of a festive background.

The QR code also allows visitors to be directed to the Harrods website.

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