Harrods reveals Christmas window displays featuring AR activation

Luxury department store Harrods has revealed its 2021 Christmas window displays, which feature a QR code that activates augmented reality (AR) animations and connects visitors to its website.

Located at its Brompton Road store, the “Witness a Spectacle” windows feature items by brands including Miu Miu, Bvlgari and Carolina Herrera on tables decorated in a Christmas-feast like fashion.

When a customer walks past a window, they can scan the QR code which opens up a window on their phone allowing them to experience festive filters and animations, using AR technology.

Created by Visualise, each window includes its own AR content with two clips showing Harrods-branded robots dancing in front of a festive background.

The QR code also allows visitors to be directed to the Harrods website.