Harrods to open three more H beauty stores

Luxury department store Harrods has announced it will open three more H beauty stores over the next year, in Edinburgh, Bristol and Newcastle.

The scheduled roll out of the standalone beauty concept comes following two successful H beauty store openings in 2020, at Lakeside shopping centre in Essex, and centre:mk in Milton Keynes.

Harrods has been a longstanding leading beauty destination, bringing together premium luxury beauty brands and services and treatment from world-leading experts in beauty, skincare, wellness and hair all under one roof.

In recent years Harrods has significantly invested into expanding its beauty offering, first through the ‘Beauty Masterplan’, an investment project that saw the opening of a new 90,000 sq ft Beauty Hall in the Knightsbridge store in 2019, and more recently through the launch of H beauty, a brand innovation that brings the Harrods beauty experience to new communities outside London.

Despite the highly challenging retail environment, both existing H beauty stores have continued to thrive since opening, combining Harrods’ famous experiential retail environment and a portfolio of premium brands and beauty services under one roof to create a truly unique offering to local beauty communities.

The next step in the ambitious long-term expansion of H beauty will be unveiled at the beginning of Q4 2021 at St James Quarter in Edinburgh.

Then, in early 2022, H beauty will open at The Mall at Cribbs Causeway in Bristol and, later in 2022, Newcastle’s Metrocentre will become home to H beauty’s largest store yet. The openings will bring the national H beauty footprint to over 127,000 sq ft of prime beauty retail space.

Annalise Fard, Director of Home and Beauty at Harrods, commented: “This is a hugely important and exciting milestone for Harrods, as we continue with our ambitious plans to expand our domestic footprint through H beauty. The incredible response we have had to our first two H beauty store openings not only reflects the ongoing demand for exceptional, high quality retail experiences outside of London, but also the passion for beauty that exists among the customers we serve in these regions.

“We have no doubt that we will see a similar response in fantastic destinations we are taking H beauty to. We are so excited to continue building beauty communities around these new cities, each with their own unique beauty cultures, as well as employing beauty-lovers across each community to represent the H beauty brand.”

Each H beauty store will combine iconic heritage brands with pioneering newcomers and exclusive new launches to create “an emporium of beauty”. Each destination will also offer customers the renowned immersive retail experience that Harrods is known for, with interactive Playtables, Skincare Stations and the iconic H beauty Champagne Bar.

H beauty leverages Harrods’ unrivalled reputation for exceptional retail experiences and its market-leading beauty offering, to fulfil a gap in the diverse and expansive UK beauty sector.

The continued expansion of H beauty will not only breathe new life into existing retail space, but will also create several hundred important job opportunities across regional hubs throughout the UK.