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Harry Styles launches new beauty brand

Sophie Smith
16 November 2021

Harry Styles has launched his first-ever beauty brand, Pleasing. The brand will offer a unisex collection of nail polishes and skincare products.

Available to pre-order online, the brand's website features images, prices and product names of the Watermelon Sugar singer's new cosmetics line.

The collection includes a selection of nail polishes in a variety of shades, all made from biodegradable, vegan and cruelty-free formulas. Along with The Pearlescent Illuminating Serum and The Pleasing Pen, a double-sided cooling roller filled with two serums.

First announcing its launch in an interview with Dazed, the brand's Instagram has since said: "A moment, please. Our Founder, Harry Styles featured on the cover of Dazed, to discuss the birth of Pleasing. November, 2021. The first-ever drop of Pleasing, Perfect Pearl, is now available for pre-order, in limited quantity."

Styles began his music career in 2010 as part of One Direction. He and fellow members Louis Tomlinson, Niall Horan, Liam Payne and Zayn Malik disbanded in 2016. The artist has since had successful solo career, releasing albums Harry Styles in 2017 and Fine Line in 2019.

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