Harry Styles' Pleasing brings PleasingLand pop-up to London
Pleasing, the wellness and beauty brand founded by Harry Styles in 2021, is opening an immersive pop-up 'PleasingLand' in London on Friday 12 June.
The activation marks PleasingLand's London debut, following a month-long residency in Amsterdam that ran from mid- May to early June.
The pop-up, which will be located on 14 Carnaby Street, will remain open from Friday, the 12 June to Sunday 5 July.
According to a post on Instagram visitors can expect a "sensory adventures" that "come to life through Pleasing classics—from nail and beauty to apparel".
Based on previous posts shared from the Amsterdam pop-up, the London pop-up will feature Pleasing Polish stations, product trial opportunities across the brand's beauty range, exclusive apparel and a photobooth.
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This isn't Pleasings first pop-up in the UK. In 2022, to celebrate its second micro-collection 'Shroom Bloom' the brand opened a pop-up in Shoreditch, London.
It then followed-up with a festive-themed pop-up towards the end of the same year.
Pleasing launched in 2021 with a collection of nail polishes and skincare, positioning itself around self-expression, inclusive beauty and eco-friendly formulations.
Since then, the brand has expanded into fragrances, make-up, suncare, apparel and collaborations with the likes of Disney's Fantasia and fashion designer JW Anderson.
Most recently, in 2025, a move into sexual wellness saw its debut products sell out within minutes in both the US and UK.
