Harry Styles' Pleasing enters fragrance with three new scents
Harry Styles' beauty brand Pleasing has unveiled its first-ever fragrance line, initially launching with three new scents later this month.
Developed with French fragrance house Robertet, the new scents are said to embody "simplicity, innovation, creativity, and beauty".
"Shared value programs, consciously harvested materials, locally sourced ingredients through partnerships with co-op programs that support small communities and environmentally efficient production methods underscore each fragrance from Pleasing," the brand's website reads.
Australian pink pepper extract, cardamom and clean sheets accord make up the woody musk scent’s top note trio, rounded out by orris butter, carrot seed and bamboo. Salted musk, Indian papyrus and cashmere woods complete the scent in a "sensual flurry".
The woody amber scent comes together with top notes of plum and tobacco leaves offset with orris butter and marine accord, with the dryness of cedarwood, tonka bean, vanilla, and crisp amber rounding out the scent to create an "exhilarating adventure".
The floral, fresh amber scent comes together with a top note of naturally occurring ambrette seed set against lemon and black pepper, while white linen accord and poplin blossom. Ambroxan and skin musk complete the "evocative, addictive" scent.
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The move marks Pleasing's first-ever fragrance range, having previously offered various skincare, makeup and clothing items.
The scents, which are £135 each, will launch online at Pleasing from 16 November, as well as The Corner Shop at Selfridges London - a pop-up space within the retailer's Oxford Street department store.
Pleasing launched in November 2021 with a unisex range of nail polishes and skincare products. The brand has since released various collections including Shroom Bloom, Hot Holiday, The Pollinators, and a collaboration with fashion designer Marco Ribeiro.
Earlier this year, the brand appointed Shaun Kearney as its first-ever CEO. In this role, Kearney is focussing on the brand's growth, diversifying its product offering, introducing new categories and growing its community of collaborators and consumers.