Harry Styles' Pleasing enters suncare category with two new launches

Harry Styles' beauty brand Pleasing has launched into suncare with two new products, continuing its category expansion under CEO Shaun Kearney.

Suitable for daily use, the brand's new Solar Dew Mineral Serum SPF 50+ (£45) and Big Lip HA Moisture Balm SPF 30+ (£25) promise to protect all skin types against harmful UV radiation.

Described as a 100% zinc oxide-based suncream, the new serum is formulated to soothe and protect skin, while containing niacinamide to reduce the appearance of redness and dark spots.

Meanwhile, the new lip balm marks the latest iteration of the brand's Big Lip range, this time adding mineral sun protection alongside jojoba, coconut extract, and watermelon seed oil.

To complement the new skincare launches, Pleasing has also introduced an ‘Extra Huge’ towel - nicknamed for its sheer size - featuring a jacquard-knit and standout Pleasing branding.

The category expansion strengthens Pleasing's existing skincare range, which includes its Acid Drops, Pearlescent Illuminating Serum and Probiotic Smoothing Tonic, amongst other items.

It is also known for its makeup and clothing lines, as well as fragrances, having introduced three debut scents with French fragrance house Robertet in November last year.

The new launches come one year after Pleasing appointed Shaun Kearney as its first Chief Executive Officer in June 2023.

In this role, Kearney is focussing on the brand's growth, helping to diversify its product offering, introduce new categories and grow its community of collaborators and consumers.