Harry’s launches free therapy initiative with BetterHelp

Men's personal care brand Harry’s has partnered with mental health platform BetterHelp to provide free therapy for all.

In honour of World Mental Health Day, today, the 'Here To Help' initiative has launched to offer consumers access to free therapy sessions worth up to £200, with no purchase obligation.

It forms part of the brand's ambition to ensure that everyone can have access to experienced mental health professionals - "because therapy should never be a luxury".

To unlock one month of free therapy sessions with BetterHelp, consumers can visit Harry's website to receive a unique code for up to four sessions per person.

Customers have until 31 October to access their free code and must schedule their first session by 31 December.

Maggie Hureau, Head of Social Impact at Harry's, said: "Our partnership with BetterHelp is about making professional mental health support accessible to all.

"We chose BetterHelp because they share our dedication to improving the lives of people struggling day-to-day.

"The ‘Here to Help’ initiative aims to remove barriers to mental health resources and support individuals on their journey to better mental health."

Danny Bragonier and Alon Matas, Co-founders of BetterHelp, said: "As the world’s largest online therapy provider, we understand that mental health, physical wellness, and self-care all go hand-in-hand.

"This partnership is an opportunity to unite all three, break the stigma around men’s mental health, and bring holistic wellness to all Harry’s customers."