Harry’s launches new 'Talk Squad' to strengthen men's mental health support

Launching this November, in conjunction with Men's Health Awareness Month, the "Talk Squad" brings mental health support directly into the gaming space, offering 1-to-1 sessions in environments where men feel at ease.

The initiative will run from 28 November to 18 December, during which gamers can schedule sessions while playing games like Fall Guys, Apex Legends and Halo, connecting directly with Shout-trained clinicians.

Maggie Hureau, Director of Social Impact at Harry’s, said: "At Harry’s, we believe mental health support should be accessible wherever people feel most comfortable—whether that’s in the workplace, at home, or in the virtual worlds where many of us spend our free time.

"With Talk Squad, we’re excited to provide a platform where gamers can openly discuss mental health, supported by Shout’s skilled team. It’s an opportunity to make support more accessible, meeting people where they are and fostering open conversations in spaces that matter."

Findings will be evaluated to explore the potential for future mental health support initiatives within gaming and beyond, with the goal of broadening innovative digital mental health solutions tailored to meet people where they are.

Sarah Kendrick, Clinical Director at Shout, said: "Despite the prevalence of mental health challenges amongst men in the UK, men are often reluctant to seek help. But talking about mental health can strengthen emotional resilience and foster healthier coping strategies.

"Men are more likely to access support when they feel it meets their preferences, is easily accessible and engaging; key reasons why they value Shout's free, confidential and non-judgemental digital service.

"Through Talk Squad, we're hoping to offer a way to support men that aligns with their interests and provides a relaxed environment in which to have a meaningful conversation about mental health."