‘Harry’s Plus’ lands at UK supermarkets amid continued retail expansion

Men’s personal care brand Harry’s is expanding its UK retail footprint with the launch of Harry’s Plus - described as its "most advanced razor to date" - across two major supermarket chains.

Following "strong early performance" since the launch in September 2025, Harry’s Plus is now available at Tesco and Sainsbury’s, enabling the brand to reach consumers where they already shop.

Further distribution across additional UK retailers is planned in the coming months as part of the company's ongoing expansion.

The move reflects UK consumer habits, with research showing that 80% of shoppers use shaving and grooming products regularly. The UK shaving market is projected to reach $226.5 million by 2028.

By offering Harry’s Plus through grocery channels and at Boots, the brand is enhancing visibility at the point of need rather than relying solely on direct-to-consumer sales.

Paul Osmand, General Manager at Harry’s International, said:"“Harry’s Plus represents a significant step forward for the brand in the UK. We’ve taken everything our customers already love about Harry’s – quality engineering, thoughtful design and honest pricing – and elevated it to deliver an even closer, more comfortable shave.

"Expanding into leading national retailers is a natural next step in our omnichannel strategy. UK shoppers want premium performance without paying a premium price, and by bringing Harry’s Plus into the retailers they already trust, we’re making better shaving more accessible than ever."

Last year, Harry’s unveiled its most significant visual transformation in over a decade, introducing a bold, refreshed identity.

The rebrand included a redesigned website, packaging, logo, colour palette, and photography, signalling a clear evolution from its previous look.