Has the bubble burst? Influencer Emily Jane Johnston from Fashion Foie Gras lifts the lid on a murky online world
07 May 2019
When the word "influencer" comes up in conversation around the world this month, one thing may spring to mind: footage of 21-year-old Jessy Taylor crying inconsolably on YouTube when her Instagram account was deleted after a few followers reported the account as spam. She declared she was only as good as her 100,000-plus following and couldn’t possibly be expected to get a mere nine-to-five job – she was an Instagrammer, an influencer.
In a few short minutes, she perfectly personified the general public’s opinion of social-media stars in 2019: spoilt rotten, self-important and entitled children.
Read the full article on The Telegraph.