Haus Labs by Lady Gaga appoints beauty veteran as COO

Haus Labs by Lady Gaga has announced the appointment of Stephen SantaBarbara as Chief Operating Officer, bringing his years of beauty expertise and a "new level of global, operational excellence" to the brand.

The brand's recent relaunch has seen it launch across seven product categories including all over paints, gel-powder bronzers, radiant highlighters, lip oils, colourful lip crayons, eco gel pencil eyeliners and user-friendly brow pencils.

Haus Labs was previously named Haus Laboratories and first launched on Amazon in 2019. The brand has now been completely reimagined with a new name, appearance and its own direct-to-consumer website.

SantaBarbara will be an integral part of the Haus Labs team - forecasting demand for skus, managing and approving costs, sourcing highest quality finished product, and managing inventory to ensure items are properly stocked - setting standards for following years.

Working closely with the Marketing, Finance and Product Development teams, he will manage costs and ensure production dates are met for launch, demonstrating high-quality execution throughout every stage of the operations process.

Continuing the brand's momentum, SantaBarbara was brought onto the team to work alongside Haus Labs new team members, four newly rebuilt departments, four new vice presidents and two new senior directors.

SantaBarbara developed his career holding a wide array of Global Supply Chain roles at Esteé Lauder Companies as well as time at LVMH launching fragrance brands. In his last role at ELC, Stephen was responsible for brand supply chain on multiple brands including MAC, Clinique and Tom Ford Beauty as well as the brands that integrated into ELC process.

Since leaving Esteé Lauder in April 2021, he joined a start-up hair service company and began DELMICHAEL, a supply chain and operations consulting company.

Stephen SantaBarbara, Haus Labs COO, commented: "It is a privilege to be working alongside the beauty and retail veterans on the Haus Labs team, and grow alongside this innovative brand. With the recent groundbreaking, science-backed launches, I look forward to ensuring our supplies live up to the high quality our consumers know us for, and keep products on a steady supply chain so buyers always have access to the products they are looking for."