Haus Labs names Rokael Lizama as Complexion Consultant

Haus Labs by Lady Gaga has announced a partnership with celebrity makeup artist Rokael Lizama, appointing him as its new Complexion Consultant.

Rokael Lizama is a makeup artist known for his work on some of the world's highest profile singers and social media stars, including Beyonce, Kourtney Kardashian, Mariah Carey and Normani.

Working closely with Haus Labs Product Development and Artistry teams, Lizama has already provided shade validation and helped to ensure that the brand's new 51 shade Triclone SkinTech Foundation and Bio-Blurring Loose Setting Powder are inclusive.

As part of the partnership, Lizama will also be working with the brand's education and social teams to create beauty looks that provide a seamless transition from day to night through video, events and training.

Rokael Lizama, Celebrity Makeup Artist and Haus Labs Brand Complexion Consultant, said: "I could not be more honoured to be working with the Haus Labs team as their newest Brand Complexion Consultant. Working with clients who need to have their makeup perfected on and off the stage/on camera, I really valued the brand's stance to create complexion products that provide an incredible skin-like finish that gives skin a healthy hydrated glow."

Earlier this year, Lady Gaga relaunched the brand with a range of clean, cruelty-free and vegan makeup products. The brand has been completely reimagined with a new name, appearance and its own direct-to-consumer website.

Last month, Haus Labs appointed Stephen SantaBarbara as Chief Operating Officer, bringing his years of beauty expertise and a "new level of global, operational excellence" to the brand.