Healthy Extracts acquires women’s wellness brand Imaraïs Beauty

Healthy Extracts, an emerging nutraceutical technology and precision-dose delivery company, has acquired women’s wellness brand Imaraïs Beauty.

The transaction follows the companies’ recent manufacturing partnership and represents Healthy Extracts’ expansion into the growing beauty-from-within and functional wellness categories.

Don Swanson, Chairman and CEO of Healthy Extracts, said: "This acquisition strategically positions Healthy Extracts within the approximately $787 billion global health and beauty market while significantly accelerating our long-term growth strategy.

"By combining Imaraïs Beauty’s market momentum, expanding retail footprint and influential consumer reach with our proprietary precision-dose technologies, we believe we are creating a differentiated platform positioned to disrupt the health and beauty space."

Healthy Extracts currently estimates Imaraïs Beauty has an implied enterprise value of approximately $20 million, driven by projected growth, retail expansion and celebrity-backed consumer engagement.

Co-owned by fitness personality Sommer Ray and supplement industry executive Aaron Hefter, Imaraïs Beauty currently has retail distribution across the US through retailers including Ulta Beauty, Target and Nordstrom.

The brand is also preparing for a nationwide rollout with CVS next month, expanding into more than 4,400 locations across the US.

Internationally, Imaraïs Beauty is also available in Canada and the UK, with additional international expansion planned as the combined companies scale operations globally.

As part of the transaction, Ray will remain with the company as Chief Innovation Officer.

Meanwhile, Aaron Hefter will become Chief Branding Officer of Healthy Extracts while continuing in his role as President of Imaraïs Beauty, where he will oversee brand strategy, retail expansion, influencer partnerships and product development initiatives.

"One of the biggest reasons this partnership made sense for us is the progress Healthy Extracts has made in such a short period of time," said Hefter.

"Its proprietary technologies, manufacturing capabilities, and vision for future OTC gummy innovations create something we believe is truly differentiated.

"Together, we see major potential not only in beauty and wellness, but also in helping shape the next generation of functional gummy delivery systems."