Helena Christensen revealed as the face of Cellular Goods
Helena Christensen has been named the face of Cellular Goods as the premium wellness and skincare brand, whose products are based around lab-made cannabinoids, releases three new formulas.
Supermodel Christensen is fronting the Rejuvenating Skincare Campaign to promote its new Rejuvenating Night Cream, SPF 25 Rejuvenating Day Cream and Rejuvenating Day Mousse.
The three new formulas have been designed to tackle what Cellular Goods believes is one of the root causes of ageing, inflammation or 'inflammageing'. They each contain Cellular Good’s proprietary blend of CBG and CBD, which promises to deliver superior anti-ageing, anti-inflammatory and antioxidant properties. The products also help fight against UV damage and blue light damage, as well as tackle fine lines and wrinkles and hyper-pigmentation.
CBD is the best know cannabinoid, which is said to regulate sleep, mood, pain and inflammation which CBG is a so-called 'minor cannabinoid' that is lauded for its anti-bacterial, anti-redness and anti-inflammatory properties.
Christensen said: "Since I’ve started using Cellular Goods’ Rejuvenating Range, I’ve been reminded what a vital component skincare is to overall beauty and wellness by my visibly improved complexion. The products have left my skin brighter and firmer and I’m excited to see how the product range continues to deliver for my skin as part of my existing regimen – it’s wonderful to have a gentle yet high-impact solution that blends so well with my skincare routine and suite of other go-to products.
"Cellular Goods is creating high-performance breakthrough skincare. The Rejuvenating Skincare Range fights skin inflammation and works to prevent skin ageing by harnessing innovative CBG and CBD-powered formulas. I’m thrilled that by teaming up with Cellular Goods, I can spread the word of CBD and CBG’s anti-inflammatory, superior skincare qualities, which make them some of the most exciting skincare ingredients I’ve seen across my entire career. While the results are impressive, I’ve found that CBG and CBD are gentle enough to use every day, delivering their benefits without being harsh on skin like so many other ingredients."
The Rejuvenating Night Cream is priced at £89 for 50ml and is designed to provide all-night hydration and firming, while also delivering calming and anti-ageing benefits. As well as the CBD and CBG blends it also contains manilkara mutinervis extract to improve the skin's elasticity and enhance the synthesis of elastin associated proteins.
SPF 25 Rejuvenating Day cream is priced at £79 for 50ml formulated to provide all-day hydration while protecting skin against inflammation, UV damage, blue light damage, irritation and blemishes. On top of the CBD and CBG blend, it also contains ferment extract to reduce signs of photoageing and protect against collagen and elating loss from UV and blue-light exposure. It also promotes collagen synthesis and minimises the appearance of fine lines and wrinkles, sunspots and hyperpigmentation and contains niacinimide to smooth and brighten and hyaluronic acid to provide intense hydration.
The feather-light Rejuvenating Day Mousse is priced at £69 for 50ml and is formulated to provide all-day hydration, while protecting skin against inflammation, UV damage, blue light damage, irritation, and blemishes. Like the cream it contains CBD and CBG along with ferment extract and niacinimide. Its light texture has been designed to layer well under make-up.
All products are vegan and cruelty free, all products are formulated with sensitive skin in mind. They will launch exclusively online today at www.cellular-goods.com and at Amazon.
Cellular Goods CEO Anna Chokina, said: “We are so pleased to be partnering with the iconic Helena Christensen to launch the innovative new products in our Rejuvenating Skincare Range. Our brand-new campaign with Helena, someone who shares our passion for high-performance science-backed skincare, is an incredible opportunity for Cellular to harness her massive online and social media presence to boost public awareness of the amazing antioxidant and anti-inflammatory effects of CBG and CBD.”
“CBD and CBG are among the most exciting ingredients in skincare and age-prevention and their potent effects can be delivered while soothing skin.”
Cellular Goods launched in the UK in December 2021 and became the first lab-made cannabinoid company to be listed on the London Stock Exchange main market. The company says that lab-made cannabinoids are purer, faster to produce, cleaner, more consistent and more sustainable for the environment than plant-derived alternatives.