Hermès appoints new Creative Director for beauty
Gregoris Pyrpylis has been appointed as Creative Director for Hermès beauty, succeeding Jérôme Touron in the role.
Hermès started its colour cosmetics division in March 2020, launching a range of refillable lipsticks. The company has now expanded to include blush and nail polish.
He will report to the president of Hermès Parfum et Beauté, Agnès de Villers.
Agnès de Villers said: “We take a crosscutting perspective to creating objects for Hermès Beauty, an approach born of several areas of know-how that compliment and enrich each other, with the aim of serving an artistic vision expressed through the object, material, color, gestures and eco-responsibility. As an expert in the colors, textures and gestures that express and elevate beauty, Gregoris’ talent will be a driving force for Hermès Beauté."
Pyrpylis added: “I have always viewed makeup and skin care as a means and not an end. Beauty objects are marvelous tools that go beyond appearance to beyond appearance to benefit well-being. It is clear to me that through the beauty métier, Hermès seeks to provide its community with an experience, a journey, during which each personality can be expressed, each form of beauty revealed.”