Holland & Barrett awarded Superbrand status

Holland & Barrett has received Superbrand status at the 2021 Superbrands awards in the retail beauty and wellbeing category.

The health and wellness retailer has been recognised by a panel of 2,500 consumers and an expert council of 38 senior industry figures for its quality, reliability and distinction.

Established 27 years ago, Superbrands is the world’s largest independent arbiter of branding and pays tribute to the strongest and most valuable brands in 90 countries and territories around the world. Attaining Superbrands status strengthens a brand’s position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category.

Harvey Bennett, Customer Managing Director at Holland & Barrett, said: “We are extremely honoured to be given the award for the quality, reliability and distinction of our brand. This is great recognition for the hard work and dedication shown by our colleagues under difficult circumstances during this past year and we are very proud.”