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Holland & Barrett buys at-home beauty service Blow Ltd

Camilla Rydzek
10 December 2021

Health and wellbeing retailer Holland & Barrett has bought at-home beauty service Blow Ltd. making a surprise foray into the beauty space.

Blow Ltd has stated that it would continue to operate as a stand-alone brand and an at-home, on-demand service run by its existing HQ team and network of hair and beauty professionals.

The company commented: "Blow LTD was founded with a mission to help women look and feel amazing. We grew into the UK’s leading provider of expert, at-home hair and beauty services. By joining the Holland & Barrett team this original goal will be accelerated with brand new, at-home services in beauty, health and wellness. We see big, bold opportunities with Holland & Barrett, so watch this space!"

Holland & Barrett received the Superbrand status in the retail beauty and wellbeing category last month at the 2021 Superbrands awards.

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