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Holland & Barrett launches at WHSmith travel stores in new trial

Sophie Smith
01 February 2023

Holland & Barrett has partnered with WHSmith to offer a curated range of health, beauty and wellness products for customers travelling across the UK or jetting off on holiday.

The trial sees Holland & Barrett concessions added to three WHSmith travel stores at Heathrow Terminal 2, Gatwick North Terminal and London’s Euston Rail Station.

As part of this, a tailored selection of the retailer's own-brand vitamins, beauty products and travel essentials are now available in dedicated Holland & Barrett spaces in the three stores.

The offering includes Holland & Barrett’s 100% mineral suncream, rapid-release Ginger Root capsules, immunity-supporting vitamins, gut health support supplements, protein powders, collagen, energy support products and a range of natural remedies to help calm anxious travellers.

The concessions also feature the retailer's new Expert Sleep range and full-size products from its conscious beauty brands, including vegan ranges Pip & Pod and VitaSkin.

Lisa Tookey, Commercial Growth Director at Holland & Barrett, said: “We’re always looking for new ways to make wellness a way of life for even more people, and we’re delighted to be working with WHSmith to bring a selection of our range to travellers.

"Our aim is to test and learn through this pilot to understand how we might offer Holland & Barrett’s range of wellness products in travel locations in the future.”

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