Holland & Barrett targets £1 billion revenue as digital and beauty overhaul drives growth
Holland & Barrett has reported an 11% increase in revenue, reaching £981 million for the year ended 30 September 2025. The retailer expects to surpass £1 billion in annual revenue in the coming year, based on current momentum.
This marks the third consecutive year of double-digit growth, with revenue rising more than 35% over the past three years. Despite ongoing pressures on the high street, store performance remained a key driver, generating £731.3 million in sales.
The company continued to invest in its physical estate, opening 47 new stores across the UK and Ireland, resulting in a net increase of 13 and bringing the total to 809 locations. In the Benelux region, over 40 stores were refitted, taking the total across Belgium and the Netherlands to 235.
Digital sales also saw significant growth, increasing 20% and accounting for over 21% of total revenue. Web sales contributed £210.1 million, while app sales added £39.3 million. Upgrades to both the website and app supported this performance.
International expansion remains central to the company’s long-term strategy. A local team was established in Shanghai to prepare for a domestic business launch in China, alongside continued growth in cross-border demand.
In the Middle East, partnerships in the UAE and Saudi Arabia were strengthened, expanding distribution and presence across formats.
Anthony Houghton, Group CEO, said: "Our purpose is simple and powerful: to help people add quality years to life. With societal shifts towards prevention and self-care, there is an increasing global unmet need which Holland & Barrett is well-positioned to serve.
"This year reflected the strength of our proposition, and we are energised by the momentum we’ve built as we continue to transition from a traditional retailer to a long-term health and wellness partner for our customers."
The year also represented the most significant level of investment in the company’s modern history, with £124 million deployed in capital expenditure, including £43.5 million dedicated to technology development.
Other notable investments included the launch of the Cardiff experience store, featuring diagnostics and private consultation rooms, alongside a transformation of the beauty category focused on science-led topical and ingestible solutions.
The overhaul of its beauty offering is designed to capture a larger share of the market. Central to this strategy is a redefined concept of beauty that embraces a holistic, "inside-out" approach, prioritising both efficacy and overall wellness.
It also reflects the retailer’s wider vision to provide a science-led, customer-focused experience across all channels, now under the leadership of CEO Anthony Houghton, who was promoted from UK and Ireland CEO in August last year.
"2026 will be an important year as we build on stronger technology, clearer ways of working and a more connected global business," said Houghton.
"Our focus is on becoming more accessible than ever for our customers - delivering excellent products and services while supporting them at every stage of their wellness journey. The foundations are firmly in place; now it’s about delivering the next chapter with confidence."
