Holland & Barrett unveils new store concept with Well Pharmacy

Holland & Barrett has teamed up with the UK’s second-largest pharmacy chainto launch a new store concept designed to make health, wellness, and pharmacy services more accessible in one location.

The collaboration with Well Pharmacy begins with the opening of a new concept store in Birchwood, Warrington, combining the retailer's wellness offerings with the pharmacy’s clinical services.

The store features a layout designed to integrate pharmacy and wellness services. It includes six dedicated Holland & Barrett bays and over 300 own-brand products, covering vitamins, supplements, specialist foods, and sports nutrition.

Holland & Barrett has also introduced its “Lift & Learn” interactive technology at the store, providing information about products, including benefits, ingredients, and usage guidance, when a customer picks up an item.

Guy Farmer, Chief Commercial Officer at Holland & Barrett, said: "We are excited to bring together two trusted health brands to create a new kind of customer experience - one that blends clinical expertise with holistic wellness.

"This partnership is an important milestone in our journey to make health and wellness accessible to everyone and to support them on their wellness journey. We’re proud to work with Well Pharmacy to deliver something truly innovative for customers."

As part of the collaboration, Holland & Barrett’s learning and development team will provide wellness training to Well Pharmacy colleagues, intended to complement existing clinical expertise.

The Birchwood store will serve as a test location to evaluate customer response and inform potential expansion of the combined store format to additional sites across the UK.

Andrew Caplan, Chief Retail Officer at Well Pharmacy, said: "At Well Pharmacy, we see every day how much people value accessible, local healthcare. Partnering with Holland & Barrett strengthens what we can offer our communities by combining essential pharmacy services with evidence-based wellness support.

"This new format store reflects the future of community health on the high street, giving people the clinical care they need and the wellbeing advice they want in one convenient location. We are excited to bring this to Birchwood and to build on this partnership in the months ahead."