Homepage to high street: ASOS brings beauty to Tottenham Court Road pop-up
In a rare chance to browse ASOS in real life, the retailer is showcasing the beauty and fashion from its 'Summer, styled by ASOS' campaign at a two-day exclusive Tottenham Court Road pop-up.
On 4 and 5 June, shoppers are invited to discover curated edits from ASOS brands, along with standout beauty picks that are summer essentials, all within an immersive experience.
Hourly giveaways will add to the excitement, with visitors getting the chance to win this year’s most coveted drops from Adidas' cowprint trainers to BreatheMAX t-shirts and Face + Body products. The campaign will culminate in a high-energy live DJ performance, making it a true celebration of summer style.
ASOS customers have been notified about the pop-up via email, however, passersby are also encouraged to drop in and explore everything on offer. Take note that all purchases made at the pop-up are final sale, which means they are not eligible for returns, exchanges or refunds.
Livvy Thompson, Head of Marketing at ASOS, said: "Summer, styled by ASOS is a bold celebration of summer style. We’re bringing fashion, beauty, and culture together in a fresh and immersive way — a true reflection of what our customers love about this season."
"This campaign is about more than just shopping; it’s about bringing the summer energy to London, creating unforgettable moments and inspiring our community to show up as their most confident, expressive selves."
Image credit: Rob Jones
