Hourglass taps Olivia Dean for global brand partnership and new campaign
Grammy award-winning artist Olivia Dean has been named as Global Brand Partner for Hourglass Cosmetics, entering a collaboration based on storytelling, creativity and luxury beauty.
The partnership begins with a campaign and a series of global experiences designed to highlight artistry, community connection and modern self-expression.
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The British singer, known for her soulful sound, leads the next chapter of the brand’s complexion campaign, titled 'Any Time, Any Place, Any Wear'.
This new instalment places particular emphasis on the idea of 'Any Place'. In the campaign imagery and film, Dean reflects on a cinematic love story unfolding aboard a luxury train journeying across Europe.
As landscapes shift beyond the windows and quiet moments of travel unfold, the story attempts to frame beauty as something that moves with the wearer throughout different environments and experiences.
Commenting on the collaboration, Dean said: "Partnering with Hourglass feels so instinctive. I have been a fan for years and already used the products in my own routine. I have always loved the natural glow of its products and how skin focused it is.
"Beauty is personal for me. I never want to look different, just more like myself on a good day - and that’s exactly what Hourglass gives me."
According to Hourglass, the collaboration reflects a shared focus on creativity and intention. The brand plans to develop multimedia storytelling, curated product selections and immersive events with Dean.
Brooke Blashill, CMO at Hourglass, said: "Our partnership with Olivia is rooted in the shared values of creativity, intention, and modern self-expression.
"We are excited to collaborate across storytelling, product curation and immersive global experiences that continue to redefine luxury beauty today."
Under the partnership, Dean will curate product selections featuring her preferred Hourglass formulas. The first release, The Olivia Dean Edit, includes complexion-focused products such as Veil Hydrating Skin Tint, Vanish Airbrush Concealer and Unreal Liquid Highlighter.
"Vanish Airbrush Concealer has been a go-to forever," said Dean. "It gives great coverage without being too heavy. Together with Veil Hydrating Skin Tint it delivers an incredible glow - it’s like my skin but better."
The partnership will also include a series of small-scale events combining music and beauty. These gatherings are expected to feature live performances, product discovery experiences and interactive guest programming designed to encourage creative exchange and community connection.
Dean rose to prominence with the release of her debut album Messy in 2023, which received critical acclaim and was shortlisted for the Mercury Prize.
Her second album, The Art of Loving, released in 2025, achieved strong commercial success and topped charts in multiple countries.
She has also received major industry recognition, including Grammy and Brit Award wins, as her global audience and touring schedule continue to grow.
