Hourglass to open London pop-up as it celebrates new makeup launch

Hourglass Cosmetics will open an immersive pop-up with Space NK later this week, celebrating the launch of its new Veil Hydrating Skin Tint.

Located at Kings Cross in London, the pop-up will run from 27-28 July and allow visitors to experience the "ultimate golden hour makeup", featuring the brand's new product.

The pop-up will offer 15-minute "golden glow" makeovers, as well as complimentary ice lollies and a sample of the new Veil Hydrating Skin Tint.

Additionally, the first 50 guests to purchase the Veil Hydrating Skin Tint from the pop-up will receive an exclusive Hourglass Cosmetics goody bag.

Delivering a "glowing, glass-skin finish", the Veil Hydrating Skin Tint adds a new, lightweight coverage option to Hourglass’ assortment of bestselling primers, concealers, and foundations.

The news follows a number of pop-ups hosted in partnership with SpaceNK, including Tatcha and Rare Beauty by Selena Gomez.