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How beauty brands are celebrating Pride Month 2023

Sophie Smith
13 June 2023

Beauty brands and retailers across the UK are continuing to inspire and thrill shoppers with vibrant products, activations and charitable pledges in support of Pride Month - the annual month dedicated to celebrating LGBTQ+ communities around the world.

To commemorate Pride Month 2023, has taken a look at various beauty brands supporting the LGBTQ+ community in June.

Lottie London

For the third year running, Lottie London has partnered with the Kaleidoscope Trust, a UK-based charity working to uphold the human rights of LGBTQ+ people across the Commonwealth.

To support the Kaleidoscope Trust's efforts, Lottie London is donating 10% of sales from its new Pride collection throughout June.

The collection features six products, inspired by the creativity and diversity that encompasses Pride. It includes eyeshadow palettes, lip glazes and eye gems to celebrate "freedom, individuality, truth and imagination".

Lottie London is also championing the voices and skills of creative talents in the LGBTQ+ community by featuring them in its Pride campaign.

JVN Hair

In honour of Pride Month, JVN Hair has launched a You Belong Pride Hair Set, featuring a Leave-In Conditioning Mist and Nourishing Shine Drops to gently detangle, add luminous shine and protect hair from UV Rays.

"We want to empower people to love their hair, find the self-care in haircare, and ultimately embrace more joy, love, and confidence in our amazing community and the world; and this JVN Hair Bundle is here to show off just that - You Belong Hair, because all hair is beautiful hair," said JVN Hair.

For the first time since JVN Hair launched in the UK, Jonathan Van Ness will also host a meet and greet at Space NK in Westfield London to celebrate Pride Month. On 15 June, visitors will have to access styling tips, snap a selfie and receive an exclusive goodie bag with purchases.

Barry M

British cosmetics brand Barry M has launched two Full Of Pride Nail Paint Gift Sets, representing the colours of the LGBTQ+ flags.

The limited-edition collections include six and 12 Gelly Hi Shine Nail Paints, as well as a Plumpy Top Coat in the larger set.

As part of this, the brand is donating 20% of net profits from every set sold to AKT. National LGBTQ+ youth homelessness charity AKT supports young people aged 16-25 in the UK who are experiencing homelessness or living in a hostile environment.

MAC Cosmetics

MAC Cosmetics hosted its first-ever Day of Giving on 9 June, with 100% of lipstick sales to be donated to LGBTQ+ organisations this Pride Month.

The campaign forms part of the brand's global charitable initiative Viva Glam, which has been supporting the LGBTQ+ community since 1994.

The brand also stocks three Viva Glam lipsticks all year round, where the full recommended retail price from each sale is donated to organisations to support the health and rights of people of all ages, races and genders.

The Viva Glam initiative has raised over $500 million to date, funding over 1,800 organisations supporting equal rights. The latest campaign was the first time the give-back scheme included all lipstick shades in the sales donation.

Garnier Pride


Garnier has teamed up with Just Like Us, an initiative that works to support schools and empower young people within the LGBTQ+ community nationwide to support School Diversity Week, the UK-wide celebration of LGBT+ equality for young people.

In 2023, Garnier will be donating £50,000 through sales of its limited-edition Micellar Water to support School Diversity Week. 10p from every bottle purchased will be donated to Just Like Us.

The Pride-themed Micellar Cleansing Water has been redesigned with new packaging, outlining the brand's support for Just Like Us with a QR code on the bottle for consumers to access additional information.


The Aēsop Queer Library is returning to London from 29 June to 2 July, celebrating "the power of queer storytelling and its ability to broaden minds, embolden individuals and unite the community and its allies".

To mark its third iteration of Queer Library in London, Aēsop will explore the theme of 'Literature, lost and found'. Described by the brand, the theme aims to bring the queer literature lost to cultural shifts and inequality to new audiences, through accessibility and availability.

The Queer Library will return to Aēsop's store in Soho, where visitors can access all the literature and texts, as well as various panel discussions throughout the weekend. The brand's Regent Street and Piccadilly stores will also have window installations to celebrate the activation.

Shelves will be stocked with titles by LGBTQIA+ authors. Guided by the recommendations of Aēsop’s bibliophiles and its literary partners, visitors will be invited to collect a complimentary book of their choice, with no purchase required.



Personal care brand Harry’s has launched a limited-edition Pride set in partnership with poet and writer Saeed Jones.

The box contains a Shave Set, for which Jones has crafted an exclusive poem, titled Repeat After Me, exploring the "beauty of introspection and poetry’s power to serve as a mantra and a mirror through which we find our unique and inherent value".

For each set sold, Harry’s is donating £5 to LGBTQ+ youth homelessness charity Albert Kennedy Trust. Priced at £32, the Pride set is available at Harry's.

Glow Recipe

Glow Recipe

To celebrate Pride month, Glow Recipe brought back its limited-edition Watermelon Pore-Tight Toner for another year.

As part of this, the brand committed to donating $15,000 in monetary donations and $15,000 in product donations to supports It Gets Better Project - a non-profit with a mission to "uplift, empower and connect" LGBTQ+ youth around the globe.

The Watermelon Pore-Tight Toner is a bestseller for Glow Recipe. It works to minimise the look of pores and hydrate skin, with  pore actives such as PHA and BHA.

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