How indu’s new multi-channel campaign is promoting skincare simplification and teen connection

Teen skincare brand indu has launched a new campaign, aimed at empowering teens to get outside and connect this summer.

It comes as a new teen-focused survey reveals that nearly 60% of teen girls are spending their money on skincare, while only 26% of teens are investing in fun events like festivals or concerts.

The Feels Like Summer campaign features a range of activations and initiatives designed to inspire teens to get outdoors and connect with friends during the school holidays.

As part of this, the brand is implementing guerilla marketing at summer concerts and festivals across the UK - where teens and artists they love are present - including BST Hyde Park, Reading and Leeds.

It is also offering concert ticket giveaways, community events - including a branded sports experience - and in-store activations at select UK Sephora locations, where teens can learn about skincare and win prizes.

Continuing the brand's message of simple, safe skincare, indu is sharing bite-sized social content that promotes ditching 10-step routines, featuring relatable creators who educate and debunk skincare myths.

Plus, additional tips and summer activity ideas will be featured on the brand’s blog, indu101, while parent-focused education sessions led by indu’s in-house experts and skin scientists, further support the campaign.

Aaron Chatterley, co-founder of indu, told TheIndustry.beauty: "Our summer campaign empowers teens to cut the crazy 10-step routines right down to just three. It's healthier and safer for their skin.

"Instead, as part of our activations, we're encouraging teens to get outside, get active, socialise with friends - all the important things to enrich teen lives!"