Dermatologist-developed brand KLIRA has launched a new 7-in-1 daily skincare product designed to significantly simplify morning routines by combining multiple steps into one.
Described as the "first all-in-one daily treatment targeting the skin’s daytime molecular profile", The Dayscript offers advanced UV protection, antioxidants, collagen support, and cellular repair while shielding against external aggressors.
Thanks to encapsulation technology, the product promises up to eight hours of UVA and UVB protection, while doubling as a smoothing primer.
Formulated with Resveratrol Bioferment, Ubiquinone, Phytexcell Liquorice, and Vitamin E, the product also helps reduce oxidative stress and protect skin cells from age-accelerating damage.
It delivers deep hydration with Polyglutamic Acid, while Rosehip Seed and Jojoba Oil support the skin barrier, and Red Algae Water helps prevent inflammation and slowing visible signs of ageing.
By eliminating the need for layering, it also avoids ingredient incompatibility, which the brand notes can lead to irritation or reduced effectiveness.
Klira founder Dr Emma Craythorne tells TheIndustry.beauty: "We launched with the Klira Special - our bespoke night treatment that works with your skin’s circadian rhythm to activate repair and renewal overnight. To complete the routine, we created the Dayscript, tailored to daytime biology.
"By day, DNA damage and oxidative stress increase due to UV and pollution exposure. The Dayscript aligns with this shift - protecting against UVA and UVB for eight hours with encapsulated SPF, shielding cells from age-accelerating damage and inflammation, while also promoting collagen production and providing deep moisturisation - all in one step.
"Together, the KLIRA Special and the Dayscript provide a 24-hour approach to skin health."
Founded in 2022, KLIRA is a digital dermatology service that provides luxury, prescribed custom-skincare. Though its unique skin-typing system, the brand delivers dermatological diagnosis with its personalised treatment, called The KLIRA Special.
The brand expanded into bodycare last year, with a precision-targeted, cream-to-serum treatment to reverse signs of ageing on the hands and chest.
