How Revieve is transforming hair colour exploration with its new virtual try-on

Beauty tech platform Revieve has launched a new virtual try-on as it attempts to revolutionise how consumers explore and experience hair colour transformations.

The new innovation allows consumers to explore a wide array of hair colour options - from vibrant bolds to subtle highlights and custom blends - all through seamless real-time visualisation.

Sampo Parkkinen, CEO of Revieve, said: "The Hair Color Artist transforms how consumers explore hair colour by delivering an engaging and confidence-boosting experience.

"For brands, it’s an opportunity to increase conversions, grow customer loyalty, and stand out in a competitive market."

Key features include:

Hyper-realistic color visualisation

Advanced Generative AI ensures every strand reflects the vibrancy, depth, and tonal variations of each shade, creating a lifelike and immersive representation.

Versatile hair type adaptability

Whether the user has straight, curly, wavy, or textured hair, the technology provides natural and realistic colour application.

Tailored personalisation

It also dynamically adjusts to each user’s unique features, such as complexion and hair type, promising a personalised experience that mirrors a professional stylist consultation.

Enhanced consumer engagement

Users can explore trending looks, experiment with colours, and make decisions through an intuitive and interactive platform.

Scalable, reliable innovation

Using Google Cloud’s infrastructure,  Hair Color Artist promises to deliver luxury-level experiences to brands of all sizes, combining innovation with scalability and efficiency.

Paul Tepfenhart, Global Director of Retail Industry Strategy & Solutions at Google Cloud, said: "Generative AI has the power to create personalised experiences that help organisations foster deeper customer relationships and boost engagement.

"With Revieve’s expertise and Google Cloud’s AI technology, organisations can deploy powerful solutions that solve industry challenges and significantly improve business performance."

In fact, the new solution is poised to drive measurable results for beauty brands. Previous implementations have shown:

• A 300% increase in conversion rates, as consumers feel more confident in their purchase decisions.
• A 30% increase in cart size, fuelled by the immersive and realistic try-on experience.
• Up to 2.5x longer engagement times, as users explore and interact with virtual try-on platforms.